I agree with this statement.
Yes, Pixar wants to make great movies, but from what I have heard 90-95% of your kids that went to see this enjoyed the movie. My 2 kids are in that group. In fact, my daughter who still has some birthday money (and who is a VERY Princess girl) was super-excited to buy a fun, new Lightning toy because she enjoyed the movie and the characters.
Pixar is known for making movies that are pleasing to all ages, but the #1 audience is still kids. And as far as comparing this movie to other family-friendly, kids movies....in my opinion, Cars 2 proves that Pixar is still the best in comparison with any other company. Obviously Disney makes great movies that have a different style. For me, the Kung Fu Panda movies are about the only movies lately that compare in quality to Disney/Pixar.
Is this one of the great Pixar-emotional movies we've come to cherish? No, but it still has some great qualities. Personally, I thought the animation, backgrounds, and details were outstanding. This is not probably a top 5 Pixar film for me, but neither it is my least favorite. Personally, I enjoyed the fast-paced, action quality of the film. I love action/adventure movies, so I can see myself rewatching this b/c it is a fun movie to sit back and enjoy.
I also agree with the statement about Trashformers. Transformers, Marvel characters, DC characters. These are all toys that are for kids to enjoy/play with (at least that was the case when I was a kid) and yet many of the modern movies featuring these characters are NOT kid friendly...(whether or not many parents take their kids any way).