over50visits
DIS Veteran
- Joined
- Jan 16, 2004
- Messages
- 3,191
Before we forget, and just accept that it is here to stay....
Disney wanted to track our movements and spending. They couldn't get us to wear a tracking device unless they somehow dressed it up as doing something for us.
Voila - the magic band. The NFC chip needed for everything for US (entry, FP+, purchases) is tiny. The battery-powered transmitter circuit and antenna that allows Disney to track all of our movements for THEM is larger, and that's why there is a wristband we so willingly wear.
It may be a fait accompli, many may be happy with the new system, and Disney may have dressed it up very well, but have no doubt the huge, huge expenditure was for customer tracking, management, and targeted advertising.
I am so sorry for the front line CMs who have to deal with unhappy customers. I admire them...they deserve our real thanks.
Disney wanted to track our movements and spending. They couldn't get us to wear a tracking device unless they somehow dressed it up as doing something for us.
Voila - the magic band. The NFC chip needed for everything for US (entry, FP+, purchases) is tiny. The battery-powered transmitter circuit and antenna that allows Disney to track all of our movements for THEM is larger, and that's why there is a wristband we so willingly wear.
It may be a fait accompli, many may be happy with the new system, and Disney may have dressed it up very well, but have no doubt the huge, huge expenditure was for customer tracking, management, and targeted advertising.
I am so sorry for the front line CMs who have to deal with unhappy customers. I admire them...they deserve our real thanks.