Is their St. Johns Bay stuff gone? The only thing I would buy there were men's St Johns Bay shorts...
They have brought St. Johns Bay back.

Removing St. Johns Bay and Cabin Creek lines was a really dumb move on the ex CEO's part.
Basically Ron Johnson (the ex CEO) tried to do too much too fast, spend too much money and communicate the intent poorly to his customer base. His reluctance to admit there were errors in his plans and the company was a fast sinking ship is why he is the ex CEO. His ideas and choices for clothing basically said we want the younger more modern shopper, and at the same time telling life long customers if you don't like this too bad. Shop elsewhere. And they did. Removing brands that were their biggest sellers like St. John's Bay because they no longer fit in with the new company image is a prime example.
Since DH works for the JC Penney distribution warehouse and has for years I have followed this whole mess very closely. I have seen where people have complained that they loved the new pricing (it really was better but the selection was not welcoming for all shoppers, and store stocks were very low) and the lovers of the new Penneys did not feel Ron Johnson had been given enough time to successfully implement his ideas. My response is he didn't have any more time. Under his command JC Penney laid off, on average, 40 employees a day. The sales were down 25% and they would have needed to file bankruptcy by the middle of this summer. The only shining point was thanks to OMM and their hate campaign against Ellen as a spokesperson sent people into the store to shop, but it was a short term effort. He also tried to poach Martha Stewart from another company while she was still under contract with them. Major no no. While yes the prices were low, the selection was even lower. Many shoppers felt they had fallen for a bait and switch scam after they went into the store looking for an advertised deal of the week, because there was very few of the sale items, but a plethora of more expensive comparable clothing.
The new (also previous) CEO is taking the heat for the increase in prices. The truth is these price increases were happening before Ron Johnson left. Difference is the new CEO is offering coupons and sales to compensate. Ron Johnson had no intent of doing that. I personally find the "We're sorry" campaign to be a smart move. They are listening to the customers again. If you go to their facebook page and leave a polite comment or complaint more often than not a JCP employee will respond. They are taking the suggestions of what the consumers like and don't like and trying to figure out where to go to save this company. For example bringing back St. John's Bay.

It's one thing to say you're sorry. It's another to actually listen to your customers and makes changes based upon their suggestions. I find this refreshing.
Since my future WDW and
DCL vacations depend on the success of JCP I for one am watching the new changes very closely. Hopefully they can find a middle ground where they can retain those who have rediscovered the store and maintain their base of regular customers who have been loyal shoppers for many years. Keeping the stores properly stocked of all types of clothing would be a good start. Also NEVER again having an ad where people do nothing but scream would be another good plan.