Butter spin-off: Land O'Lakes removes native woman from the packaging

[MillauFr]

They should have put Gaston on the front of the box. I'm sure he plows thought the box in no time at all. He does eat 5 dozen eggs a day. Who knows how much butter he goes though.

 

[BrianL]

They should have put Gaston on the front of the box. I'm sure he plows thought the box in no time at all. He does eat 5 dozen eggs a day. Who knows how much butter he goes though.

Yeah, he is French after all.

 

[Delite]

My head sticks on these companies used faces of cartoon Americans /natives. And it didn't hurt sales for decades. Makes me think if there is any veracity in the ism issue. But if a demographic asks to be erased from advertising then I guess only inanimate objects should be used for safety. In eighty years who knows what will be safe. Trees don't have a problem. Yet.

 

[L&Lfan]

Minnesota Lieutenant Governor Peggy Flanagan, who tweeted, "Thank you to Land O’Lakes for making this important and needed change. Native people are not mascots or logos. We are very much still here." Flanagan is a member of the White Earth Band of Ojibwe.

The DC football team and Atlanta and Cleveland baseball teams must make her head explode!
Thank goodness she’s not Scandinavian!

 

[Delite]

The DC football team and Atlanta and Cleveland baseball teams must make her head explode!

There are so many tribes. Where one will be unhappy another will shrug and not care.

 

[bcla]

My head sticks on these companies used faces of cartoon Americans /natives. And it didn't hurt sales for decades. Makes me think if there is any veracity in the ism issue. But if a demographic asks to be erased from advertising then I guess only inanimate objects should be used for safety. In eighty years who knows what will be safe. Trees don't have a problem. Yet.

This one is different in that it doesn't specifically use anything considered insulting and it's not a caricature. Apparently the version of the image for over a half century was designed by an Ojibwe artist. This is probably one of the least objectionable depictions, but I guess the company thought it was time for it to be changed.

 

[superme80]

Found a new mascot!!!!

 

[DuskKodesh]

That has a far more offensive origin than anything else mentioned here. Or at least the earliest marketing of the product.

Looks like I have a date with Google tonight. This is a rather fascinating subject and I like to be educated when I can be.

 

[bcla]

Looks like I have a date with Google tonight. This is a rather fascinating subject and I like to be educated when I can be.

Just find some early newspaper/magazine ads for Aunt Jemima from the early 20th century. I refuse to link to any of it, but it's easy enough to find.

I've seen some pretty outrageous things over the years. One was a toothpaste currently called "Darlie" from Colgate-Palmolive. It's still sold in Asia and among the top sellers in China, Taiwan, and Japan. But the original name is considerably more offensive. I'll just say the name in Asian languages typically translates to "Black Man Toothpaste". When I asked some friends/coworkers originally from Asian countries if they thought it was offensive, they said no.

 

[bcla]

Found a new mascot!!!!
View attachment 488673

Works every time......

(Yeah - I know.)

 

[ncc1701]

Same here. I just checked and the container of LOL light butter with canola oil has the new packaging. I've had it for maybe a month now. The carton of half-and-half, however, still has the Native American woman on it.

The box of butter sticks I bought on sale the other week still had her on it. Won't change my buying habit , when I need butter I buy either LOL, Breakstone or Keller depending which is on sale.

 

[low-key]

ok I guess, but the better leave the Oat Meal guy alone

 

[bcla]

ok I guess, but the better leave the Oat Meal guy alone

Oatmeal guy calls the shots with Aunt Jemima.

 

[Buckeye218]

Political correctness has gone so far pathetically and absurdly off the rails that nothing would surprise me anymore. We are headed toward a gray, drab society with everyone in humorless lockstep. We have become so thin-skinned and easily offended by the silliest little things that we have lost all ability to have common sense. And by the way, my demographic features are the butt of plenty of cliched stereotypes however I do not protest or demand they be removed.

 

[mnrose]

Land O Lakes comes from Minnesota, so I guess it's fair to say "lakes" in the name. But, it's actually made in a part of Minnesota that's quite barren of lakes. LOL. I never understood the native dressed woman on the front. What that has to do with "butter" is beyond me. I doubt I would notice it was missing. Not that I pay the premium they charge for their butter anyway. LOL

 

[Chaoster]

ok I guess, but the better leave the Oat Meal guy alone

I believe a few year ago they gave the oatmeal guy a makeover. They slimmed him down and gave him a more modern look.

 

[low-key]

I believe a few year ago they gave the oatmeal guy a makeover. They slimmed him down and gave him a more modern look.

really, them dirty bastards

 

[L&Lfan]

Thank goodness Quakers aren’t offended!

 

[bcla]

Land O Lakes comes from Minnesota, so I guess it's fair to say "lakes" in the name. But, it's actually made in a part of Minnesota that's quite barren of lakes. LOL. I never understood the native dressed woman on the front. What that has to do with "butter" is beyond me. I doubt I would notice it was missing. Not that I pay the premium they charge for their butter anyway. LOL

I don't quite get it myself.

I had this romantic notion that I was getting pure butter shipped from the Minnesota heartland to all parts of the country. Then I was wondering why they would be shipping butter thousands of miles away to my supermarket in California The box of Land O'Lakes butter I have contains the dairy code: 06-06 which comes up as a Land O'Lakes plant in Tulare, California. Kind of ruins the illusion. Even worse, it doesn't look like they have a processing plant in Minnesota.

 

[dish rag]

Thank goodness Quakers aren’t offended!

Or Uncle Ben or the guy on the cream of wheats box.