If you subsribe to their e-mail newsletter on their web-site, occasionally you will get e-mails listing special sales or coupons. Last year I got one for 20% off your entire purchase if you were an emergency service worker (police, fire, amb or nurse) and the timing was perfect. I live in Canada and we don't have Borders here, but I was on vacation with my mom in Michigan and all I had to do was print the coupon and flash my IAFF card and we saved huge (although we bought huge too!)