I agree with not having unreasonable expectations since it was billed as an AH event and that's what people are getting. That said, I don't think you can say "it was never sold as a party" when the name has a word that means "party" in the title. It's the Boo **BASH.*** Bash means party. If they had called it "Spooky After Hours" or "Ghostly After Hours," then I think perhaps there would be less disappointment.
I'm not remotely expecting
MNSSHP, and honestly don't want that this year. We're still in pandemic mode and on optics alone, a giant Halloween party looks bad AND had the potential of getting canceled. This was a safe bet for Disney.
Something I think MANY MANY MANY people are forgetting to take into consideration in terms of what the *value* of the party is in relation to the cost is that Disney spending is absolutely emotional spending. Our family, for example, has locked down hard and stayed pretty well quarantined for most of this pandemic. We lost someone. Our kids, who were always homeschooled, have struggled emotionally. We had no Halloween last year, even though it's a huge deal in our family. Do I think the Boo Bash is a great $ value on paper? Nope. Would I pay more than I did for Boo Bash on Halloween night? Yup. I'm splurging to get just a smidge of much-needed Halloween joy. Do I care if there is event-specific merch? Nope. Do I want my kids to get to trick or treat at WDW on Halloween night while Boo to You plays in the background? Yup. Disney is selling this party to families exactly like mine.
Anyone who thinks Disney prices things based on what they are worth on paper misses the boat on Disney. They know we are spending emotionally. NOTHING about Disney is EVER a good investment, including DVC (sorry, but any financial planner will tell you there are better places to put your money.) If you reach a breaking point with how much you will spend on Disney and find your dollars are better spent elsewhere, then congratulations. You have made it out of the cult. I personally am fully aware every time I see the Partners statue that I'm in a cult and a caricature of Walt is my personal L. Ron Hubbard.