CEO's get a fixed salary and the rest is usually stock incentives, with some part of those incentives based upon performance. The value of the stock incentives varies with the stock price, so the CEO's will do their darndest to make the stock price rise through short-term policies.
This is, in a single sentence, the reason that Disney's stock is down right now. The long term has been ignored, and the short term policies of raising prices and nickel and diming guests for everything, have created a negative view of Chapek. While the Board of Directors, who sets compensation, thinks Chapek is doing well coming out of a pandemic, they're ignoring what's going to happen when you have a double whammy of a recession and Disney enthusiasts who are pissed off with Chapek's short term revenue policies. Wait a year and see what happens when Chapek talks about the "tough economic environment" caused by the recession, and ignores talking about how his short term revenue policies so angered Disney enthusiasts that they're going to Universal or cutting back on Disney park days (in effect, cutting his safety net).
