Everyone is getting all excited about
DVC Villas at the Grand Floridian.
I'm all for getting excited, until you look at the facts.
The facts are as follows -
- BLT is now at $140 Per Point ($22,400 for 160 points)
- The point allocation at BLT is higher than any other on site resort
- The location of BLT is a premium location, and the only one within reasonable walking distance.
- BLT is on the monorail line.
- BLT is a completely different DVC resort, from its exclusive feel, to the decor, to the location, to the architecture, to Disney's return to a DVC paired with an established resort.
Now, you might ask - what does that have to do with the Grand Floridian?
OK - where to start?
-If you think $140 per point is high, wait until the sales price comes out for a possible GF-DVC.
-If you think the point allocation for BLT is high, wait till you see the point allocation for the Grand Floridian!
- The GF is Disney's Flagship resort - the best of the best - the finest of the fine. What do you think a Grand Villa over Christmas week will go for?

Yeah, that's what I thought!
- Do you think it's a coincidence that DVC has just given their logo a 'high end' make over?
- the GF is on the Monorail line - and the only resort with more restaurants than any other resort on property. Have you counted the number of restaurants at the GF?
- The Grand Floridian doesn't have an outstanding theme, the GF is perceived by most as stuffy, ritzy, and not a place a lot of folks feel comfortable going dressed in park attire.
Do you think all of that is going to add up to a horse of a different color?
I do - I think once DVC announces Villas at the Grand Floridian - DVC is going to change - the marketing is going to change - and the price is going to change.
I think DVC realized a lot when it built Saratoga Springs - and it realized even more when it built BLT. It realized what it had forgotten..... the basic rule of real estate - LOCATION - LOCATION - LOCATION!
It's not a secret as to why VWL, BCV, and BLT are very popular and very sought after. Some may ask why I include VWL in there - and that reason is LOCATION - LOCATION - LOCATION - it was the only DVC resort CLOSE to the Magic Kingdom before BLT moved into the neighborhood.
As far as the price per point, $140 isn't so bad when you consider how low the maintenance fees are! But, yes - there is a bit of sticker shock at $140 - when it was below $100 back in 2008 when we bought.
Did we spend a lot of money? YES, we did - but are we going to use that purchase to death? YES - till our death - and the death of the contract! HAHA
In all reality we are considerably younger than most DVC owners - we bought in in 2008 - I was 26 at the time, and my wife was 25.
So we are going to get our value out of the purchase.
BUT, going back to the lack of incentives - sorry for highjacking the thread!
You may not see an incentives again for quite some time - with one exception - and that's Aulani. I have been to the west coast two times this year, and Aulani is a BUZZ word at the
Disneyland Resort. Sales are picking up, the buzz is picking up, and the price is picking up. I think there are going to be a good number of incentive offers on Aulani in the next year.
Disney was going to hit the Asian market really hard with Aulani - however, with the earthquake in Japan, part of the market is really struggling.
Disney is always rethinking, refocusing, and remarketing itself in new and creative ways.
Incentives drive sales, and create a sense of urgency.
With points remaining at Saratoga Springs, AKV, and ROFR's cranking at Beach Club - I think Disney has a few cards up its sleeve.
Don't tell everyone I said this.... but I think Disney is going to do something huge with DVC in the next year. The logo change, the anniversary, the newest off-site resort since just a few years after the birth of DVC - I think they are tying up some loose ends and are ready to make some major changes, additions, and announcements.
Among those will be the following:
-More Villas on the West Coast
-Refurbishments of older properties
-Tiered Benefits
-Added Perks for members
-Mores Changes in regard to resale rules
-Different target audience
-More focus on
Disney Cruise Line (sales and access via points)
-New locations (Development at National Harbor location)
That's just my list!