It's sort of like a mint paste/lotion like cream. Can't explain it really... it's like if you hurt you ankle you put some on and massage your ankle with it, then you'll feel the cool in your ankle for a longwhile and it'll feel like its still cold or wet from the Bengay but it's just cause it's cooling it. I'm sorry i'm only 13, i'm not very good at describing a mint pain relieving cream... Hopefully someone else will come along that can describe what it is better.