They're the same stores that you have at home - the GAP prices were the same at the Orlando GAP as at my GAP at home. Remember that most of Orlando are not tourists, and many tourist never step food in the malls.
Outlets were the same, too. They have some great outlet mall shopping in Orlando, I really enjoy going, and soem great mall shopping (Mall of Millenia is awesome). Very nice malls, pretty much same stores and prices back home.