AP sales…

[Ms Bibbidi]

.

 

[Ms Bibbidi]

.

 

[john7994]

Old article, but still relevant about Mr. Chapek's deliberate abuse of the annual passholder.

https://liveandletsfly.com/disneys-campaign-against-annual-passholders-backfiring/

Good article - terrible font

 

[Ms Bibbidi]

.

 

[Disney mac]

I don’t think Chapunk cares one little bit about long term. I think he’s all about his own personal bonus and his stock options.

If he had any foresight at all, he would be selling AP passes like crazy with the looming economy to ensure loyalty through the downturn.

 

[john7994]

I don’t think Chapunk cares one little bit about long term. I think he’s all about his own personal bonus and his stock options.

If he had any foresight at all, he would be selling AP passes like crazy with the looming economy to ensure loyalty through the downturn.

Except for all the other complaints about the crowds and existing crappy experience which people seem to think is also a loyalty-buster

 

[Ms Bibbidi]

.

 

[kmorlock]

There is value in every guest no matter how they got through the gate. AP’s spend a good amount on merchandise and dining too. Annnd…they keep coming back. It’s a sad day when the most brand loyal guests are treated as an inconvenience. Chapek’s regime needs to go.

 

[Disney mac]

OK. More tea leaves this morning. So, I was researching info about … well how Disney might consult experts in the theme park industry and those expert’s public statements regarding passholders. Of course we all know names like Bob Igor, Bob Chapek, Josh D’Amaro etc. I found a new one. New to me. Dennis Spiegel, an industry expert with international theme park services. I Googled that and went back some years. It appears he may well be engaged in advising Disney. He certainly predicted the demand surges after reopening post Covid closure. There are many articles talking about his knowledge of passholders. He describes them as a fast growing vine that chokes out the more profitable guests. He currently tells the media that guests will pay more for line cutting services. Much more. Mr Chapek just changed the purchase of Genie + from advanced reservations to morning of reservations starting June 8th. So the tea leaves indicate much higher prices for line jumping services. Maybe they cap Genie+ and ILL reservations and couple that with much higher costs.

He also flat out discusses annual passes as discounted gate admissions, not his words. I do not remember the words. But in crowded times discounting admission is not recommended. Preserving some fan loyalty is the only reason. They tried severe blockout calendars and reservations. The results were not satisfactory to either Disney or the Passholder contingent. The widespread use of paid line jumping services surprised them.

Apparently, there are a lot of surveys out now to current passholders. Renewals are a tool too and keeps some base of loyal fans intact. But it does not cover those who were would-be passholders who were also historic passholders caught out when they suddenly stopped sales. However remember when annual pass sales restarted 40% were to “new” buyers. Maybe some new buyers were really caught-out buyers. The passholder numbers grew too fast. That does not bode well for new AP sales. Maybe string tickets with a short seasonal expiration dates. But it appears clear the experts think substantial future revenue will come from line jumping services. They call it line cutting services.

So try some Google searches for Dennis Spiegel and other key words. Very interesting reading.

Disneyland lost their renewal language on their passholder pages. Their old passes are not coming back. Disney World still has renewal language as of this morning and is still selling Pixie. That may not hold.

I think the tea leaves you point out are interesting. I think it also signals the end of Disney and DVC as we use it. It’s time to sell everyone.

 

[DL1WDW2]

I already Sold my VWL/BRV DVC (200 points)

Universal announcing AP increases yesterday makes me very nervous!

 

[DVCsloth]

Just added 100 Riviera, hope we get some type of pass!

 

[cheryl.UK]

Please do not shoot me down for this one people. It's an observation and a question that's all. It's not meant to stir up blue card vs white card arguments...

Does anyone remember back in September last year when they introduced the Sorcerers's pass how white card members were posting that they had been able to buy it? Did this partly cause the upsurge in pass sales? And, perhaps more importantly, will these passes be eligible for renewal?

 

[DL1WDW2]

Well they have announced the Pixie Pass is not renewable & can not be upgraded .
but it is stressful keeping up with rumors/ alerts / changes .
Now I am wondering if I go ahead and purchase 2 pixie passes for my grandchildren but wait to a time to activate them when they visit… I guess Disney will honor their value to spend more money if not activated.

 

[Ms Bibbidi]

.

 

[MICKIMINI]

Please do not shoot me down for this one people. It's an observation and a question that's all. It's not meant to stir up blue card vs white card arguments...

Does anyone remember back in September last year when they introduced the Sorcerers's pass how white card members were posting that they had been able to buy it? Did this partly cause the upsurge in pass sales? And, perhaps more importantly, will these passes be eligible for renewal?

Good point. Scrub the white card AP buyers out of the system. Disney should have been able to shut that down pretty quickly at the time but didn't. Disclosure: DVC AP owner blue card (and white card)

 

[Ms Bibbidi]

.

 

[Ms Bibbidi]

.

 

[DVCsloth]

Seems to me that they would encourage the Pixie Dust Pass to help ease some of the crowding on the weekends.

 

[john7994]

Tea Leaves: Dennis Spiegel thinks long lines are going to continue to be a problem for another year or two from now. That was in an interview he gave to our local WESH station. He said long lines plague other theme parks everywhere in the industry too.

So, that may be a predictor that they are going to bake higher Genie+ and ILL prices into line cutting services. They want more revenue from that. I think I heard generally, locals do not buy those services as much as the guests who travel.

Mr Spiegel is also a huge advocate of dynamic daily pricing as well - as far back as 2016. I have to also wonder that the volume of APs undermined dynamic pricing as implemented currently. Perhaps, someone in corporate economics finally raised the flag.

 

[RoseGold]

You know, I was wondering what would happen if like a US Florida resident Pixie passholder contacted the vendor and bought these tickets. Internationals can buy our Incredi-passes. I did not see any resident or citizen restrictions in the ad. I am thinking Disney World would have to honor it.

I talked to someone who tried to do this from mainland Europe before Covid, I want to say 2018? They tried to buy the UK passes, and you had to have a UK bank card to buy them.

This is also how the Florida passes work, you have to have a card with a FL billing address.