DH and I are not vegetarians, but we are striving to be what I call "vegephiles."
We don't eat much red meat by choice, but I am more focused on adding vegetables, fruits, grains, beans and fresh herbs to our diet than I am on cutting things out. (We do avoid cholesterol and refined carbs).
I play a game with myself to see how many different fruits and veggies I can indoporate into a meal. For example, last Saturday I made roasted eggplant spread and tomato bruschetta (used very thinly sliced sesame Italian bread, portion controlled), grilled chicken breast topped with a tomato avacado salsa (a South Beach recipe that I improved), a big tossed salad, corn on the cob and watermelon. I counted 14 veggies, fruits and herbs in the meal. Everything was delicious and my "meat and potatoes" BIL loved every bite.