The McD commercial I saw deals with the food insecurity so many people are facing nowadays. Way too many people standing in food lines now, if one looks at the national news clips.

My local news is always showing the
many food pantries scattered around the city giving out a grocery bag full of food, while many stand in line for hours to get one.
The McD commercial was about how a customer was standing in line deciding if he should get chicken nuggets or a big mac.
He didn't have the money for both. McD has a special where one can pick both for the price of one.
McD showed they certainly know their customer base, and that they understand the food and monetary choices some of them are forced to make now. And that there is still a way to feel "normal" for those that just want to be able to have chicken nuggets, AND find they can have a big mac, too, (for a meal later.)