The items on the online store are just a few of the DVC Member items in the stores at the resorts. OKW seems to have the most. The wind breaker is really nice and they have car magnets, golf stuff, pins, etc..
Hint: If you call the OKW store they sometimes will give you a quick rundown of the items they have there. Got to find a nice CM to be helpful.
If you have a friend that is a CM and they are willing, they can purchase for you and they get 35% off? hehe... Thats how I feed DW Dooney & Bourke habit. LOL
I agree that OKW seems to have the most. We are not staying there but it is worth the trip to go over and see what they have. They also have some stock in the back so if you see something and they do not have your size out, they will check. They are also SUPER about you trying on stuff in the bathroom at Olivias to see if it fits.