shellybaxter said:3. Discontinue or raise the price of the dining plan. The DP made table service restuarants much better deals thus increasing the demand.
From what I can tell, Disney has made their restaurants individually less profitable (and cost their servers much better tips) while possibly increasing overall profitability. People on the Dining Plan tend not to order expensive bottles of wine or other items not covered by the plan. This hurts servers, and restaurant profitability, but since there are some number of people that pay more than they would (either by not using all their options or by not spending their maximum at each restaurant) that I think it makes them more profitable over all.
I think that Disney changed the ADR date to try to relieve some of the jammed up phone lines. They figured that some people would plan and call at the new six month date but some wouldn't. Theorectically moving the ADR date out will spread out the people making ADRs over three additional months. I'm not sure whether is worked or not.
Shelly
Actually, it is too soon to tell if it was a good idea. There are three measures of how valuable it was.
- Did the restauants become more profitable?
- Did it enable them to make more reservations with fewer cast members?
- Did they increase their occupancy?
- Did it cut the number of cancellations and changes?
It will take a bit for people to be aware of 180 day reservations and then a bit longer for people to totally adjust their behavior to them. In six months, we will probably know (as long as there are no other changes).
/carmi
P.S. Sorry about all the posts in a row. I am sitting in Glasgow, waiting for my hotel to be ready.