I noticed that the Animation resort seemed like twice the price of the other values. My guess is that Pop is higher due to supply and demand. If that resort has a higher booking than the other values, they are trying to fill the other values as well. The demand for Pop is higher therefore the amount goes up. Same thing with the different views and categories. I would bet that this was designed to help eliminate the complaints of guests regarding views. I am sure in this generation of entitlement there are several people demanding it all. I like the preferred rooms at the values and mods because of the proximity of the food court. If I get a pool view great, if not great. I will take whatever room in the category that I paid for. If I have to have a king room, in a preferred location, with a pool view then I should have to pay for it. I am in the parks to much to even notice a view.
It is no different than the tiers in the ticket prices. Years ago you bought tickets to the parks, they didn't expire. Now you can buy four tiers of tickets. Magic My Way, add hopper, add water parks, add no expiration. If you don't want certain options you don't pay for them. If you want it all, it won't be the same price as those who only want basic.