Aldi's is a different kind of grocery store. The one in my town, in my opinnion, is smaller than the usual grocery store. They do not sell very many name brands. If they do, they aren't discounted very much. It is very no frills. No free shopping bags, you must put in a quater to get a shopping cart (it gets returned when you bring back the cart), and they don't display merchandise other than on palates and brown boxes. However, they do have some great prices on essentials, like milk, bananas and veggies. They usually have long lines, since there is usually only one (at most 2) people working in the building, who also stock the stuff. They don't bag anything for you- you bring your own bags and bag it yourself. I haven't ventured into many of their brand name products. Their dairy items like sour cream, milk, and cottage cheese have been fine, and much lower priced. Bananas are always about 20 cents less a pound than anywhere else, grapes and mushrooms are always reasonable. I only go once in a while, but I always try to try out something new. So far, things are been pretty good. They don't accept coupons, since most of their items aren't name brands. There isn't a shopping discount card like at every other store (maybe that's a good thing- I already have way too many!). I'd give it a shot- but know that it's going to be different!