Great for the collectors in those areas, not great for those of us left out. I saw this earlier today and wasn't impressed. I shop at Rexall every week and I would be fine with it if they rotated areas with offers, but they don't. So this morning I decided to let them know I wasn't happy about it and that this week I will be going to Shoppers Drug Mart instead, which I will. If they want to keep their regular shoppers, they need to be fair. I usually try to do their receipt surveys each week, almost always give them positive feedback, I will likely add this to future surveys.
I did the same for Sobey's a number of times this year, stated that if their loyalty program is airmiles and they can do Blue Fridays in western Canada, they should be able to have them for the rest. Not saying it had any impact, but if enough people speak up, I believe it does.