You guys miss the point.
Disney doesn't want us repeat visitors. Well, that is not accurate of course they want our money, but
they want the once in a lifetime groups more. I see it in myself. We used to spend tons on crap, snacks and who knows what. Last trip I purchased a grand total of 1 thing. I purchased a
MNSSHP pin. We used to blow $200, $300, $400 a trip on stuff and that is without any kids! Now I spend $10. We know the ins and outs and how to save money. We always stay deluxe, but I haven't paid full price for a deluxe room since 2007. We never buy the dining plan since it doesn't save us any money, etc etc. FP+ makes the once-in-a-while visitor very happy and on average that visitor is worth more.