This should be obvious, but presumably the people who go when Food & Wine isn't operating are paying the same $80-$90 for all the other entertainment at Epcot - which is still available to you at no extra charge.
Given that something like Behind the Seeds is $20, $15 seems perfectly reasonable, especially if it includes samples of food and beverage.
Many people are going to Epcot during this slow season particularly for F&W and have gone for many years - and would not be there for any other reason and have been going for 20+ years so I do think it is fair to factor it in.
I brought a Employee to this one year who was not a Disney fan - and he main comment was - "I just spent $80 to buy overpriced beer"? This was before the change to only selling little Dixie cups of beer, I can only imagine how annoyed he would be with this now.
In the past these seminars were free - but had issues as everyone mentioned - so Disney added the nominal fee to try to reduce the problems (as we have all said). I don't think any of us have an issue with that - and that was really how they sold it. Once they had their foot in the door that was it..
That "nominal fee" is now a fee that is fair for some seminars, but when you get into the product commercials I think the $15 is over the top.
The company (or distributor) most likely pays Disney to be there and provides the people to run the infomercial on the product.
In addition they most likely provide the alcohol as well.
They are also somewhat limited on what they can actually provide - one Vodka rep I spoke with two years ago was complaining that they could not offer the three drinks they wanted to make because they were two strong, so three was one good drink and two not so good drinks.
Keep in mind these are just sample size - not full drinks. She was very annoyed that she could not really showcase her product and she has not been back.
In addition the company gets to sell their product in the Disney marketplace..and the markup (ie profit for Disney) is much higher than if you but the product in a normal store.
Again - I think Disney is just maximizing the profit - and that is fine - the marketplace will decide - but then have professionals who are not drunk and interrupting presenting. I did one a few years back and the host as well as the presenter had quite obviously had one two many.
So maybe the food ones are "fair" at $15 - Disney does not get much profit out of those - but I really don't feel the infomercials are.
I don't think it's fair to factor in admissions -- the seminars are an extra, over and above attraction/entertainment access, and thus totally legitimate to charge for. I hate to throw in economics, but the market is clearly willing to bear the $15 cost... probably more... but I won't tell Disney that last part...
F&W brings in a lot of people that would not be here otherwise during a very "slow" time of year. They are not here for the other Epcot stuff. Disney is making good money off of F&W selling overpriced items (and really the same item in many cases year after year) in the booths and in the bottle shop.
People are willing to pay 15 bucks to get in - I am not - so I only do very few of these and I spend far less time at Disney each year - so they are loosing out overall. Instead of 10 days - Ill stay 5 and head over to universal. Last year I skipped it completely and only went to Universal. I know I am not the only one.
Disney continues to provide less and less and charge more as far as I am concerned - and I think that is reflected in the lower attendance and the availability of events that would be sold out by now at F&W in the past.
Disney also looses the goodwill that I used to provide - telling other people how great it was. I have gotten many people to go to Disney in the past based solely on the F&W festival. These were people that would not be going to Disney otherwise. Now I don't recommend it to anyone anymore who is not a Disney fan or not planning to go anyway.
That may only be a handful of people, but multiply that by a group of long time attendees and that does add up IMO