What does that have to do with anything? Stealing is stealing, no matter what the item cost that company to produce. Would you think it ok to take a pair of Levis from JCP because they cost them next to nothing, yet they charge $40 for them?
Being a resort guest does not give anyone the right to just start taking stuff they didn't pay for. If you don't want to pay for a mug, then don't pay for it. They are optional.
It always surprises me how many people think Disney should turn a blind eye to any sort of theft. I know if I owned my own business I wouldn't. It is almost disgusting that people blame Disney instead of the people who were stealing from them. Actually, it is disgusting.
If you want to be mad, be mad at the people who were stealing.
Maxiesmom - I think you missed my point - it's not about Disney taking steps to reduce shrinkage (loss of retail sales due to theft) - it's their manner of implementing it and the perception it has created:
1. The CAPITAL cost of the new program has to be paid by the users - so the cost to the users is going to go up without increasing profits a penny. More profit? More price increase
2. Someone's got to RUN this system. Putting computers in control of dispensing drinks, given the proximity of electronics and sensors to water, sugar and guests plus the proven capabilities of the Disney IT department to smoothly implement
MDE, their updated website, FP+, Magic Bands, etc. ALL AT ONCE is going to result in simply incredible headaches - resort CMs are going to spend thousands of valuable man-hours just trying to placate irate guests when the system goes down - doesn't matter that it's "just an hour" - that's an hour out of a limited number of hours in a vacation - and I'm thirsty NOW!
3. Eliminating shrinkage by aiming at your high-dollar customers (the frequently returning guests "abusing" the current system) on a low-dollar item product (the drinks) just make no sense from a retail perspective.
4. The Disney "Revenue Analysts" that came up with this one apparently don't understand how poorly a complex solution like the RFID Mugs (just read the posts with the concerns so far - then WAIT for 100% implementation and some time for the sophisticated electronics that run this setup to age and see what problems they'll have) will play to their guests. You're not treating them like guests - you're telling them all you care about is maximizing your revenue (which unfortunately for Disney is NOT equal to "profit") and that you are a monopoly that doesn't care what they think.
All I said was implement differently
1. Give EVERY guest a mug (based on age - you can change size/configuration - sippy cups for toddlers - even allow they guest to pick them out at early check in and have them in the room when they get there)
2. Up the room charge to cover the cost of the mugs ($.75 - that's the mug cost I'll bet - then add a couple of dollars/day for the product - the soda, then another $ for profit). Bring last years mug (note to Disney - get a new design or two occasionally) to "beat the system"??? Go ahead! You're still billed for it with the room. Zero lost revenue!
A low tech no-RFID solution - now you don't have to change all the drink stations - the CMs don't have to deal with the problems of Disney computers in close proximity to sugary drinks, 3 minute re-fill windows, etc. ad infinitum . . . . CMs don't even need to take the time at Resort QS checkout to SELL the mugs and program them ("oops - sorry, my computer isn't working right now . . . ") or even clip off the yellow anti-theft tag on the old mugs. That's 1000s of man-hours of frustration saved all around
And EVERYBODY now has a mandatory "souvenir" of their trip whether they wanted it or not (the real purpose of Disney souvenirs - advertise Disney to your friends) - including the "water only" drinkers who may not otherwise purchase the mug.