I just ran this by one of my co-workers who likes Disney and the parks but is not a Disney fanatic, just to get an unbiased opinion. Her first question was, "Do you get a discount on anything when you go to the Parks?" She pointed out that she supports our area museums and zoos and each of those memberships are roughly the same cost. They each give a newsletter, tickets to special events, a gift such as a pin, t-shirt or a tote bag, just for joining. But the incentive to join for her is the 10% discount in gift shops and restaurants when she visits. I think they really have missed the boat here.