The only way Disney invests in the parks is a) they see significant slippage to Universal over the next 3 to 5 years b) the typically vacation duration gets longer c) Universal announces another gate I worry about a) (and not because of WWOHP, per se, but more because of those new value rooms Uni announced...we'll see how they price them). I think b) and c) are unlikely. I'm assuming there might be a typo above...and you mean't it doesn't mean they AREN'T getting ripped off? If not, I'm not getting your point, especially given the below. Agree. Can't remember if it was this thread or another...I made the same point. On vacation, that $6 bottle of water is "Just grab it, honey...we're on vacation" At home, that $6 bottle of water is "What are THEY THINING??" and it sits on the shelf collecting dust. We'll see. I think Disney grossly miscalculated with the AOA resort. That might be the first indication that they're having an issue accessing value for their market. There is a "vacation trinity" (lodging, food, activity...I leave out transportation because Disney has no control over that cost) of costs...and I think Disney is starting to price itself out of it's market. Given their product, and what they offer....I'm not sure they can be a super high end destination, in terms of cost to the traveler, and survive. They can be moderately high, because of the social "value"/keeping up with the Jones' that attaches itself to a WDW vacation. But there is a certain price bracket (and I think they might be approaching it) where that social value is more of a social stigma. Combine that with the fact those folks tend to expect much more white glove service than Disney provides...and you're looking at running into trouble. Disney does not have the facilities to cater to that group (witness the 4 Seasons approach they took recently). For other posters reading this who might get their hackles up: Keep in mind, I'm not talking about the majority of the DIS members. We (and yes, I include myself in this discussion) are the hardcore base. We're the fans. The thing is: We can't (or rather, we don't want to have to) keep WDW profitable on our own. Disney needs the "average" traveler to do that. They need your neighbors and their kids, who only think about Disney 3 or 4 times a year (when going to see the latest Pixar movie, when buying that movie on Blu-Ray, the day they call their travel agent to book their trip, and the week they spend in Orlando), to keep the money rolling in.