Uh oh... somebody let the media sway their view.
They ABSOLUTELY highlighted and stepped up their publication of all their conservation efforts. They had flyers and media videos and talking points and press releases.
And the media covered it as "Seaworld is attempting to take the light off the negative publicity from Blackfish by highlighting their conservation efforts, but PETA has responded by saying a little good will does not outweigh the horrific treatment of hundreds of animals for years. Here's a small clip from Blackfish showing a suffering killer whale."
They tried over and over again, and were shouted over. No one's hands are clean, but the MSM absolutely did not give equal time to Seaworld's positive conservation efforts, despite the attempt by Seaworld to publicize them.