It's been years since I've ridden it, but I always liked it a lot. This time we're going to save it for our nighttime visit to MK. I've never ridden it at night, and the folks on this board say it's a whole new experience. Because we'll be in Animal Kingdom the day before, I do think it might seem a little hokey after seeing all the real animals and doing the safari that day. That's why I've saved it for nighttime to give it a little "umph".
With most of the older rides though, it is about nostalgia. I rode Jungle Cruise when I was a little kid. It, along with Small World, Peter Pan, and Haunted Mansion, are just the epitome of what "going to Disney World" is all about to me.