I think this Fairytale Vacation Package promotion is going to be HUGE.
First of all, it's really an excellent deal for those who want a package. Since you get both room and tickets at a deep discount, it's very hard to pass up.
Second, Disney is planning a massive advertising/PR campaign to promote it, with the aim of getting every room filled. It's intended to "jump start" the summer/fall season and get people traveling again. It's also intended to get people back to buying packages. Disney has been amping up its sales and marketing departments and getting them excited about this promo for the past week.
It's true that most of us who are many-times repeat visitors to WDW may not need or want Ultimate Park Hopper passes, either because we have Annual Passes or because we would rather buy regular Hoppers that have days that don't expire. Or perhaps we've done it all and don't plan to use the "extras" like water parks, DisneyQuest and Pleasure Island.
However, it's important to recognize that we are far from being the "average bear." The average family visiting WDW buys a package and stays 4 nights. This offer is going to get those people to stay for 7 nights at the same price -- and buy all those extra meals, souvenirs, etc. It's a brilliant move on Disney's part.
Because of 9/11, the economy and the war, things have been bad in the travel industry. Consequently Disney has been doing unprecedented discounting. For the past 18 months in particular, we've all gotten used to having access to loads of low-priced rooms (through "room only" discount codes and Annual Pass rates), but if this promotion succeeds, I think we will see far fewer.
It's sad for all of us "bargain hounds," but that's economic reality. After all, the whole point of those discounts (from Disney's perspective) was to fill excess rooms that were left over. I think there will be a lot less "leftovers" when this promotion gets through. Disney would much prefer to sell those rooms in package form, and I think this promotion will succeed in jumpstarting that.
Just my .02 -- take it for what it's worth!
Mary
MouseSavers.com