The guy that founded this is a pretty sharp guy, he wrote a couple books, and it has major backing from some pretty intense parts of the science community.
I activated my rumor control device... the guys from imagineering that are going to the NY thing will most ly be from the site that is up in Boston. There it where they keep the heavy weight PHDs and recruit kids right out of MIT to make cool stuff. That location is more dedicated to "blue sky" stuff, that in turn gets turned over to the group that are "make it happen".