Good Afternoon All
I was in the Boulder Running Company this morning and purchased energy gels (with 25 mg caffeine I've never tried these before, maybe they'll help) and a wicked cool red t-shirt "Boulder Run 5430 feet." I think I'll show it off in October or January.
I also wandered by the shoe area and saw the new Pearl Izumi's. I'm certainly no expert on marketing but I think there is so much noise out there today that marketing types are becoming more and more desparate to get their message through. If that means outlandish and offensive campaigns, then they're willing to do it. In Boston this year we had 2 completely over the top guerilla marketing fiasco's, including 1 which almost shut down the city, and the other involved invasion of a national historic site, the Granary Burial Ground. In both cases the corporate marketing group had contracted out to a guerilla group, who went with the promotion, and the corporation ended up apologizing, writing large checks and looking totally foolish. Of course, you do wonder truly if "there is no such thing as bad publicity."
I also would bet my monthly salary that the decision makers in the PI case are in their mid-20's. Hey, in my late 20's I produced a 5K PR of 17 minutes flat which I am damn proud of, but now many years later I'd be lucky to do it 3 minutes per mile slower. I certainly still think of myself as a runner, although someone in their mid-20's might disagree.
Plus, and I've said this before, my 2 favorite activities, soccer and running, have always been about getting out there and doing it. I've played soccer on fields all around the country with players a widely divergent skills, and everyone is always welcome on the pitch. A player is a player. I've also run all over the country, and I've never seen a situation at a race where a faster runner treated a slower runner like dirt (expect when a group of slower folks are blocking the course, then I'm as likely as anyone to give them a shoulder or elbow). A runner is a runner.
I find this all puzzling, but perhaps I'm so old and slow that I'm not supposed to get it.
I did get onto the Boulder Creek path yesterday morning, started on the east edge of town, went uphill 31 minutes, then turned around and ran 29 minutes back down. The funny thing was the incline and lack of oxygen didn't really get my legs. They did, however, crush my diaphram, especially in the last 2 miles. That was a new one one me.
In the running store I also picked up an entry for the Copper Mountain 12K on July 15. 9700 feet up to 9975 feet. I'm terribly tempted to give it a try. The distance and elevation appear doable.
Enjoy the 4th everyone. Stay cool and train with your goals in mind.
Craig
I was in the Boulder Running Company this morning and purchased energy gels (with 25 mg caffeine I've never tried these before, maybe they'll help) and a wicked cool red t-shirt "Boulder Run 5430 feet." I think I'll show it off in October or January.
I also wandered by the shoe area and saw the new Pearl Izumi's. I'm certainly no expert on marketing but I think there is so much noise out there today that marketing types are becoming more and more desparate to get their message through. If that means outlandish and offensive campaigns, then they're willing to do it. In Boston this year we had 2 completely over the top guerilla marketing fiasco's, including 1 which almost shut down the city, and the other involved invasion of a national historic site, the Granary Burial Ground. In both cases the corporate marketing group had contracted out to a guerilla group, who went with the promotion, and the corporation ended up apologizing, writing large checks and looking totally foolish. Of course, you do wonder truly if "there is no such thing as bad publicity."
I also would bet my monthly salary that the decision makers in the PI case are in their mid-20's. Hey, in my late 20's I produced a 5K PR of 17 minutes flat which I am damn proud of, but now many years later I'd be lucky to do it 3 minutes per mile slower. I certainly still think of myself as a runner, although someone in their mid-20's might disagree.
Plus, and I've said this before, my 2 favorite activities, soccer and running, have always been about getting out there and doing it. I've played soccer on fields all around the country with players a widely divergent skills, and everyone is always welcome on the pitch. A player is a player. I've also run all over the country, and I've never seen a situation at a race where a faster runner treated a slower runner like dirt (expect when a group of slower folks are blocking the course, then I'm as likely as anyone to give them a shoulder or elbow). A runner is a runner.
I find this all puzzling, but perhaps I'm so old and slow that I'm not supposed to get it.
I did get onto the Boulder Creek path yesterday morning, started on the east edge of town, went uphill 31 minutes, then turned around and ran 29 minutes back down. The funny thing was the incline and lack of oxygen didn't really get my legs. They did, however, crush my diaphram, especially in the last 2 miles. That was a new one one me.
In the running store I also picked up an entry for the Copper Mountain 12K on July 15. 9700 feet up to 9975 feet. I'm terribly tempted to give it a try. The distance and elevation appear doable.
Enjoy the 4th everyone. Stay cool and train with your goals in mind.
Craig
