Of course, you're assuming that realtime transactions would
benefit the sales side of DVC. That may not be the case.
Salesman: And here's our brand new system which allows members to immediately see what is available at all DVC resorts.
Potential Customer: Oh, wow. I was thinking about coming back in 2 or 3 months. Can you check and see what's available then?
S: Uh, well, it looks like Old Key West has a One Bedroom available for a couple of nights in June, and the Saratoga Springs has a few more nights later in the week if you don't mind switching resorts. And there are some weekends open. SSR and AKV also have Grand Villas available.
PC: OK. Not exactly what I was looking for. We're fans of the Food and Wine fest, too. Are there any Studio villas available at the Epcot resorts for early October?
S: Sorry, nothing at the Epcot resorts.
PC: That's disappointing. How about early-December. That's a little farther off and I know it's usually a very slow time at Disney.
S: Ummm, right now the entire month of December is pretty much booked solid.
PC: The whole month? Wow! Maybe DVC isn't right for me...
Sure, potential customers could get the same info now by asking numerous questions of their salesperson. But clearly the primary benefit of on-line reservations in convenience. If DVC is to use the feature as a sales tool, it could very well end up backfiring.
And I still don't see how DVC has ever lost a sale based upon a lack of online bookings.
EDIT: I should add that I'm not saying that on-line bookings wouldn't be a benefit. I think we'll get it eventually and members will love it. But I don't think the "it will help sales" angle really works for two reasons: 1) It could backfire if potential customers start asking more in-depth questions regarding availability, and 2) I just don't see people using on-line bookings as a make-or-break aspect of their purchase decision.