Oh, I understand all right. But, you often find people talking about the "great service" that Disney provides at its resorts, and usually that means that the person speaking has never experienced a hotel that provides better than average service---and that includes better business brands, eg. a Westin, not just the "luxury" segment.
If you value quality high-touch service, you are going to be disappointed in any WDW resort. If your point is that Disney doesn't really care about that, I agree with you. They don't--at least, their actions suggest that they don't.
But I also disagree with your assessment. I don't think it's about the theming, period. I think it is also about location and access. It's also worth pointing out that the Lowes resorts at Universal are themed, provide both location and access, and that Lowes is in my experience a noticeably better hotel operator in terms of service than is Disney---at least at the three top-tier properties there.