I have no idea...I enter a lot of online sweepstakes, and just got this box with no explanation of what it was from. The return address was a marketing and fulfillment agency, so I figured I won it as some sort of consolation prize. Not complaining, mind you...wish I had won whatever the grand prize was, though...like HGTV's Dream Home, or another cruise, or something. Not greedy...just optimistic.