Yes sort of. I guess it only started to creep into our area a few years ago.
It just doesn't sound correct. Like saying "I'm going to Super Bowl". Though I guess a better example is saying "I'm going to dance" (verb) which says some time in the future I'm going to partake in the activity of dancing vs "I'm going to the dance" (noun) which means I'm going to a specific event where their will be dancing.
I'll try to find some more sources but the best I can find is Wikipedia and it too says it's a noun and needs an article.
http://en.wikipedia.org/wiki/Prom#Terminology
It's not like I obsess over it, just wondering how this incorrect usage became part of normal speech.