The full background story of Duffy is interesting...as I understand it, Disney tried to sell him years ago in the parks as "My Disney Bear" but he didn't do great. You can even go on eBay and buy some of those original bears (in different colors!) though the price is astronomical.
Eventually, the owners of Tokyo
Disneyland (or more specifically, Tokyo DisneySeas, their second gate) took the bear and named him Duffy. They made a little story for him, that Minnie had sewed him to accompany Mickey on his sea voyages, and then Mickey could take pictures of him during his journeys, etc. That went over huge in Japan, resulting in extremely long lines just to buy his merchandise, let alone meet him. They made numerous outfits for him, gave him a female bear friend Shellie May, etc. I understand Duffy is a HUGE seller over there; I've heard ridiculously large percentages of merchandise sales are just Duffy. Lots of adults will go around with their Duffy and Shellie Mays at the parks, get photos with/of them, etc. And Tokyo Disneyland licenses the Disney name, so those parks are not owned by Disney.
Eventually Disney decided they wanted to try again, so they re-launched Duffy over here. Originally the idea was to make him something special in just DCA and Epcot, just like you can only find him in Tokyo DisneySeas in Japan. We were in the meet-and-greet area in DCA in October 2010 and I met him just because he was there. But then hanging out in the merchandise shop, I started to love him. They must pump something in the air. Being cheap, I ended up buying the small magnet-pawed Duffy (which IMO is cuter than the big one they sell in the US anyway). He is VERY fun to take on trips and get pictures with, and fits easily into even a fairly small purse.
Later Disney gave up on the "one park exclusive" strategy (presumably due to weak sales) and just put Duffy wherever they could sell him, I guess. I am so thrilled they have a Halloween backdrop for Duffy...that makes me think that they may at least continue to support him through November or beyond. I need a Duffy hug!
(In Japan, they make very pricey and high-quality outfits for Duffy bears, several a year, I believe. Out here, for some reason Disney has decided to primarily come out with smaller, pre-dressed plushes for most seasons. IMO that really devalues the idea of Duffy as your "friend" that you take along with you, and even people who love Duffy don't necessarily have room for a dozen of them in their home...but Disney has stated the pre-dressed bears are part of their strategy. I don't understand it.

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