I don't think I've ever commented that other companies similar to
ABD offer discounts to return guests. I think I've only said that ABD should. I have seen that Austin Lehman offers discounts to returning guests on their new itineraries and Abercrombie & Kent has a club that you pay to join and I believe they offer discounts. I've also seen mentioned in the Thomson newletter that they will work with you if you're on a budget. They have guest who travel repeatedly with them (I just read about one family recently who were on the 11th trip) so either they're trips are absolutely fantastic or they are offering some incentive to get people to come back. But I don't know for a fact of any company that offers an incentive, since I've never traveled with any other company. I certainly haven't researched all the escorted vacation providers, so there could be some out there who offer return guest discounts. I was thinking of other areas of the travel industry that incent repeat business. Even
DCL offers 10% off to guests who book their next cruise onboard. And airlines and hotels give free flights and stays to their loyal customers.
Now I have commented that Thomson's customer service leaves ABD in the dust. Thomson, and Austin Lehman, as well, have been much more helpful and responsive when I've contacted them and I've never spent a cent with either of them. I will say that I have been treated well by ABD when I have booked trips with them and last year I sent an email to compliment the service I received, knowing they were getting a lot of flack over the cancellation. They responded to that email immediately. This year, I haven't been all that pleased with them.
Having been on trips with ABD I think it's easy to become blinded and think that they are the only company that provides the type of experience that we have enjoyed with them. And they certainly want you to believe that, but I think it is highly unlikely. They would be wise to take advantage of the afterglow we all feel when we come home from our ABD vacations and follow up with some incentive to book again the following year, before the afterflow fades. That's one reason I think they really missed the mark by not offering the EBD this year. I came home from Costa Rica last year and 3 days later booked my 2009 trip. I would have done the same this year if the EBD had not been discontinued. They wouldn't need to offer any incentives, if all their trips were filled to capacity, but we know they aren't. My Alaska trip had 30 people and we've heard reports of 20 and fewer, so maybe they should work as hard to retain past customers as they do to lure new ones. I'm torn between wanting to stick with ABD, since they are a known, and the urge to try another company and see how they compare.
Wow, that's a long post!!!