Yes, kind of like what they did with the Herbie DVD.
I'm actually a little surprised they haven't done more prizes that are geared towards buying merchandise, in addition to prizes that are park-based.
My guess is that it's rather costly to put UNIQUE codes into each product package, especially when only a small fraction of people who buy the product actually will even play VMK.
And they need to use unique codes, because as we saw with the Kellogg's cereal prizes, codes get shared rather rapidly, so there's no marketing incentive.
Still, I think a Herbie DVD-like prize would make Disney money, if it were packaged with something that was expensive enough... Perhaps not as expensive as a $300-$400 trip-booking to get Stitch ears, but something more expensive than a $12 Herbie DVD...
I'm also surprised Disney hasn't tied in VMK prizes to even more of the products they are promoting -- for example, Disney Vacation Club tours and memberships. Disney has been pretty heavily promoting DVC at the kiosks in the parks and resorts, and the first step is to get people to do the free "open house". Imagine how many VMK players they'd be able to rope into doing the DVC tour, if they offered some nice, exclusive VMK prize card along with that... And it'd be financially worthwhile for DVC, given that anyone roped into joining DVC would be joining for at least ~$12,000...
laxplaya1346 said:
I realize yes that this is one big ad, as i have been told in the past. But they should have a At-Home Quest and maybe watch Disney movies. hmmmm not sure how they would distribute the prizes...