I'm glad to see a few others see the prices as excessive. And as someone mentioned, people are willing to pay it, it seems the general consensus is that people AREN'T willing to pay it and bring their own. I, too, bring my own. I also bring my own on the ship, BUT I still get a drink of the day or two, a drink at PALO, a drink at CC, and NO I'm not a lush.

One or two a day on vacation is usually the only time I drink anymore. The prices are high, it's a fact. I don't have a problem getting a drink at Epcot either, I just think it'd be cool if they cut us members a break at the pools.
I know on the ships they used to sell the refillable cups for pop/soda for $35 each for a 7 day. People complained on the boards, people complained on comment cards and they now offer free pop/soda, so our opinion does matter. I know that they have built it into the cost, but it still is nice to not have to buy the mugs.