Yes, well, it's one of those fun little Southern secrets that we actually tend to like fruitcake in the South, too --- but only if it's GOOD fruitcake. (read that as homemade, not store-bought.) Not for wedding cake, though; that being the traditional UK/Irish thing.
(And yes, I did have fruitcake at my wedding because my Irish mother would have been mortified if I didn't, but it wasn't THE cake. THE cake was Italian Cream, which is another "Southern thing", or perhaps more accurately, a New Orleans thing. (And a dang delicious thing it is, IMO, in spite of having nothing to do with either Italy or actual cream.))