Honestly, I think social media has made a great deal of Disney merch. more popular in recent years than it has ever been before. One person posts a cute item they bought and then 10 more people immediately set off saying "Take my money!!", then they share what they bought online as well, and suddenly the whole world needs new ears or a sippy cup or a popcorn bucket---whether it's Orange Bird, Figment, or Oogie Boogie .