Chocolate = Jimmies
Colored = Sprinkles
I think. I don't usually like either, but if I had to get one or the other it would be Jimmies.
(Jimmies are a staple at Brigham's. "In Boston, JIMMIES are to ice cream like mustard & relish are to a hot dog.")

Those are sprinkles. Jimmies are chocolate.

What parts of NJ are you from?
I'm from NJ too so it is jimmies for me. Around here, in TN, they are sprinkles. So, I call them sprinkles because otherwise people would look at me like I had 2 heads!