Chocolate = Jimmies
Colored = Sprinkles
I think. I don't usually like either, but if I had to get one or the other it would be Jimmies.
(Jimmies are a staple at Brigham's. "In Boston, JIMMIES are to ice cream like mustard & relish are to a hot dog.")
Those are sprinkles. Jimmies are chocolate.
I'm from NJ too so it is jimmies for me. Around here, in TN, they are sprinkles. So, I call them sprinkles because otherwise people would look at me like I had 2 heads!