I agree, some of the themes sound fun, but it would have been nice if the greedy marketing side of the promotion hadn't been so thinly veiled.
I think it's somewhat reminiscent of stores that have going out of business sales every couple of months, and I hate that kind of nonsense!
Of course it's not a new concept for Disney either. Pulling movies in and out of the "vault" is manipulative ala the rat experiments we used to run in psych lab. Except we're the rats and the Mouse is in charge. The behavioists would be so proud.
The marketing folks at Disney certainly seem to have embraced the Principle of Scarcity, see below:
"According to the Principle of Scarcity--people assign more value to opportunities when they are less available. The use of this principle for profit can be seen in such high-pressure sales techniques as only a "limited number" now available and a "deadline" set for an offer."
I'm glad I'm local and can pop in for whatever interests me without trying to plan an expensive vacation around any of the special themes.