I can't speak for others, but I know when my DD had her hair braided last summer (she was 9 then), she said it hurt alot! We sat there for 45 minutes while her hair was braided in downtown St. Thomas, and when they finished and we got up and walked away, I saw the tears in her eyes...she said her heard hurt so bad she wanted the braids out!!! Yikes!! Here I just spent this $$ and she was in pain...I asked her if she thought she could wait alittle while, we were on our way to Coki Beach. She said she could, and when we got to the beach and she went swimming, she said it didn't hurt as bad..apparently the water loosed them a bit and relieved some of the pain! After that, she was fine with them, we kept them in for 4 weeks! Just remember to apply sunscreen between the braids...their little scalps will burn very quickly. I used Q-tips to apply lotion between them. I would though, be prepared for at lease SOME "discomfort" during the process.