Most still had their conference badges on, so most likely looking for a bar. Many spots in the Swolphin were rented out privately by companies, including BlueZoo. And trust me, these people at this conference don't have the Disney knowledge this board does to know about JR closing. I was at the conference in June that rented out Hollywood Studios w/ Maroon 5 playing, the comments in the lines would have had a lot cracking up, like people on the ride for ROTR looking at Kylo Ren and asking why Darth Vader got a new mask.