I personally love VB! HOWEVER, I like simple leather purses. (My Coach Madison Sabrina in dark brown is my favorite bag I have ever owned!)
I like VB's travel things-- I have the large duffel (cupcakes pink) and the weekender (purple punch). I make weekend trips fairly often, and the weekender is the perfect size. I also use it as my plane carry-on. The large duffel is the perfect size for more than 3 nights. I really just like having fun travel pieces! Looking at their bright colors gets me excited to go wherever I'm going. They're also super soft, easy to carry, and easy to shove lots of things into!
Like I said, I don't really go for their purses at all, but I'd owned 3 different zip id's, two coin purses that I used as camera cases, other small things, and of course, a hipster for WDW! I never carry it outside the World, but I loved the easy access of all my stuff, as well as the even distribution of weight.
I can't realize say why I love them! The patterns are cheery and they add fun touches to pieces that would ordinarily be boring. I have a Coach wallet that I use as my regular wallet, but the zip id's are much easier to just throw the liscnce and CC in if I'm just running up the street to the grocery store.
My favorite patterns are cupcakes pink, purple punch, and of the new patterns, think blue rapsohdy is pretty.