I'm curious about this too. I think the offer says it needs to be a comparable item. I want to buy a baby bag for a shower but I definitely don't have a baby bag to turn in. I can't really find any bag I want to turn in for just a 20% discount, especially since they only want it to be gently used. I'm desperate to find some kind of discount since I really don't want to spend $99 on the baby bag. My birthday is next month so I think I'll be getting a $20 off coupon but I need the bag THIS month!