Too Skinny Models Banned

bekkiz

DIS Veteran
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Mar 15, 2001
Messages
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This is really interesting. On the one hand, I don't blame fashion for most cases of eating disorders--although, I do think many girls start down the path of anorexia because of a need to be thin, extreme cases are more often a control issue.

Anyway
http://www.cnn.com/2006/WORLD/europe/09/13/spain.models/index.html

MADRID, Spain (Reuters) -- The world's first ban on overly thin models at a top-level fashion show in Madrid has caused outrage among modeling agencies and raised the prospect of restrictions at other venues.

Madrid's fashion week has turned away underweight models after protests that girls and young women were trying to copy their rail-thin looks and developing eating disorders.

Organizers say they want to project an image of beauty and health, rather than a waif-like, or heroin chic look.

But Cathy Gould, of New York's Elite modeling agency, said the fashion industry was being used as a scapegoat for illnesses like anorexia and bulimia.

"I think its outrageous, I understand they want to set this tone of healthy beautiful women, but what about discrimination against the model and what about the freedom of the designer," said Gould, Elite's North America director, adding that the move could harm careers of naturally "gazelle-like" models.

Madrid's regional government, which sponsors the show and imposed restrictions, said it did not blame designers and models for anorexia. It said the fashion industry had a responsibility to portray healthy body images.

"Fashion is a mirror and many teenagers imitate what they see on the catwalk," said regional official Concha Guerra.

The mayor of Milan, Italy, Letizia Moratti, told an Italian newspaper this week she would seek a similar ban for her city's show unless it could find a solution to "sick" looking models.
Quality, not size

The Madrid show is using the body mass index or BMI -- based on weight and height -- to measure models. It has turned away 30 percent of women who took part in the previous event. Medics will be on hand at the September 18-22 show to check models.

"The restrictions could be quite a shock to the fashion world at the beginning, but I'm sure it's important as far as health is concerned," said Leonor Perez Pita, director of Madrid's show, also known as the Pasarela Cibeles.

A spokeswoman for the Association of Fashion Designers of Spain, which represents those at Madrid fashion week, said the group supported restrictions and its concern was the quality of collections, not the size of models.

Eating disorder activists said many Spanish model agencies and designers oppose the ban and they had doubts whether the new rules would be followed.

"If they don't go along with it the next step is to seek legislation, just like with tobacco," said Carmen Gonzalez of Spain's Association in Defense of Attention for Anorexia and Bulimia, which has campaigned for restrictions since the 1990s.
 
I think this is great. I bet most of those models have some type of eating disorder- they do drugs to stay thin, they smoke to stay thin etc.
 
I saw a photo that seemed to indicate the kind of models that this ban was intended to encourage, and I was "outraged" at that. It seemed that there was no consideration of having a healthy BMI -- As long as the models weigh enough they're okay???? That's horrible. :furious:

Their objective is health, so the models should have sufficient lean body mass, not just enough weight. We could end up trading off one problem for another!
 

I just wish they would hire models of every shape and size - real people come in every shape and size, so why do most models have to be rails? :confused3 There are plenty of beautiful women who are size 10 - you don't need to be a 0.
 
Well, keep in mind the purpose: To promote the clothing being offered for sale. Attractiveness (at least) of the models has an impact on how effective the display is in promoting sales, so attractiveness (at least) needs to be a criterion. The extent to which larger models (men and women, incidently) are considered attractive as compared to smaller models -- or more directly, the extent to which larger models prompt more sales than smaller models -- needs to be the consideration. The clothing makers necessarily need to select the models that accomplish the objective (sales) the best. As much as we all would like to think that we'd buy clothing more readily seeing that clothing on models who look just like we do, it just simply isn't true.
 
bicker said:
Well, keep in mind the purpose: To promote the clothing being offered for sale. Attractiveness (at least) of the models has an impact on how effective the display is in promoting sales, so attractiveness (at least) needs to be a criterion. The extent to which larger models (men and women, incidently) are considered attractive as compared to smaller models -- or more directly, the extent to which larger models prompt more sales than smaller models -- needs to be the consideration. The clothing makers necessarily need to select the models that accomplish the objective (sales) the best. As much as we all would like to think that we'd buy clothing more readily seeing that clothing on models who look just like we do, it just simply isn't true.



Actually, clothes hang better on women without curves-- that's what designers believe. A straight up and down body shows off the clothes and not the model. That's why models are necessarily so skinny (not necessarily conventionally attractive, either).

I did read yesterday that they are aiming for a BMI of 18. Any model with a lower BMI (and a higher one, I presume ;) ) will be turned way.
 
bicker said:
Well, keep in mind the purpose: To promote the clothing being offered for sale. Attractiveness (at least) of the models has an impact on how effective the display is in promoting sales, so attractiveness (at least) needs to be a criterion. The extent to which larger models (men and women, incidently) are considered attractive as compared to smaller models -- or more directly, the extent to which larger models prompt more sales than smaller models -- needs to be the consideration. The clothing makers necessarily need to select the models that accomplish the objective (sales) the best. As much as we all would like to think that we'd buy clothing more readily seeing that clothing on models who look just like we do, it just simply isn't true.

I respectfully disagree. From the rare "normal" sized models depicted in some ads, I think the clothes look good. Somewhere along the line, the "clothes hang better on skinny girls" myth began (undoubtedly by the clothing designers or advertisers) and we, in turn, began to believe it.

If the designers suddenly said, clothing hangs just right on any size person, provided the clothing is the right size for the person, we'd believe that too. ;)
 
I don't believe business operates on myth. If there was an advantage to be had displaying clothing on larger models, some marketing expert would have determined that and would be applying it. They're not idiots. They do whatever makes the most profit.
 
I'm all for it. My defintion of a the perfect models are the ones Victoria's Secret used to hire in the 80's and 90's. Women who had curves in all the right places that were not given to them by their plastic surgeon.
 
I thinkit's stupid to blame the modeling indrustry for anorexia or bulemia, just like its stupid to blame strip clubs for the existence of strippers and Nevada for prostitutes.

These issues some from within the person. All of the above will exist with or without the industries acepting the behavior.
 


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