TiggerTrigger
a.k.a. HouCuseChickie
- Joined
- Jul 16, 2010
- Messages
- 5,743
I was thinking the same thing - but what % of guests buy a 1-day ticket? Feels like this would be a lot to roll out (plus negative press to deal with) for it to not apply to multi-day as well .... just not sure how it will work
I obviously don't have access to those figures, but I'm constantly shocked at the number of people I encounter that are buying single day tickets. Then I start thinking back to my FL days and I came up with some scenarios that might factor in as well.
For starters...there are the dumb people. There's no nice way of putting this. There are people who walk up to those ticket booths each day, fail to do any reading and research (I mean, even reading the ticket details in front of them), and just buy single day tickets. A few years ago, I was talking to the mom of one of my daughter's classmates and my jaw hit the floor when I found out how much they dropped on tickets. They went on an 8-day trip, family of 6, and bought single park tickets every day rather than MYW. On top of that, they qualified for military discount, but didn't know about that either. So, like I said- dumb people.
The second, and probably most common scenario...we're in FL for other reasons and figured we'd treat the kids to a day at WDW. I know so many people who go to visit grandma in Boca or St Pete and they just pop over to WDW for a day as a perk. I'm sure it's this one that led to MK's tickets being more than the others (or at least in part), but I'm sure they're seeing a similar opportunity with Epcot during F&W or F&G. How they structure this...I don't know, but I think it comes from a similar place since a lot of locals who don't hold APs might consider a 1-day ticket to Epcot over the weekend as a fun treat.
The third one and tied into one of my scenarios above is just how many FL residents that don't have APs. I never had one when I lived there (since I was in-or just finished college and I wasn't the one earning a paycheck at the time), but we still went a few times a year as day trips. It was never at a special time...just more of a, "hey let's go to WDW on Saturday" like someone else might say let's go to the beach for the day. This was all before I introduced my parents to the fun of staying on site and the ticket options out there these days. Still, at that time, it was cheaper for us to do it this way and it suited our needs.
Like I said...I have no idea on %s and the last two scenarios fit really well into seasonal bumps in attendance, but I think they're seeing an opportunity here. I guess we'll find out soon enough.