I don't knit, but didn't think I'd pay that for a typical scarf, either.
Until we hit day 14 of our trip, it had been very cold for most of our stay, we were there in WWoHP that morning with the temperature at approx 35 degrees, and we'd had enough.
Money well spent, at that point.
That was like my first trip to Florida, 30 years ago - expected warm weather, ended up wearing the same bright red (UGLY!) overalls for the entire trip, with two shirts and my windbreaker! Now I laugh at the photos, but back then, I was rather disappointed.
I think I'd have had to buy a scarf at that temperature too - wishing you a warmer trip next time!