Disneyadore
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- Jul 4, 2008
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CENTRALIZED FAST PASS TESTING IN AK.
Its no secret that Disney has been looking at different models for FastPass. This has been true since 1999, when the system was first installed. Disney wasnt the earliest theme park operator to offer a ride-reservation system (Cedar Fair had them before Disney), but Disney hoped to iron out the kinks and really implement the system on a wide scale. The idea from the beginning was to get customers out of line and into the stores and restaurants spending money. Why else would Disney spend extra money to staff those FP positions?
Ive argued since 1999 that this was an unrealistic hope. Most people snag a FastPass, sure, but they use it be in line for Space Mountain "virtually" while they also stand in line for Big Thunder "physically." Then there are those visitors who dont know to use it, or who think that using it is just an option (the reality is, you are getting ripped off big-time for total rides in a day if you think you can just skip FP and use Standby lines, but these casual visitors dont know that). Worst of all, the gigantic volume of FP holders meant that Standby lines often dont move very fast, and the overall wait time jumped compared to previous years.
Universal, which rolled out a similar system called Express Pass, decided that the return on investment wasnt high enough, and dramatically altered their system. They ripped out the machines and declared that anyone staying at their Universal hotels would receive a daylong Express Pass (ride as often as you like), or you could pay a surcharge (usually $30) to get a one-day Express Pass that is good for one visit to each ride. In this fashion, Universal monetized the front of line passes, and otherwise gained by increasing occupancy rates at their hotels. They only have 2,400 hotel rooms, which is not a lot, so the impact on the Standby lines has been negligible. Wait times at Universal parks are now within the bounds of normalcy, which was not the case when Express Pass was available to everyone. Ive long hoped that Disney would do something similar.
The time may be coming. First, Disney is testing variations on the FP enterprise at Disneyland Paris, where they are selling Magic Passes (like the Universal pass to non-hotel-guests) for 80 Euros (about $113) per day (it was originally 100 Euros). Over in Hong Kong Disneyland, Star Pass (a kind of FastPass book) costs only 120 Hong Kong Dollars (about $15 in U.S. currency), which is cheaper presumably because there are far fewer E-ticket rides (and there are seldom long lines in HKDL).
Normally, that alone would be cause for speculation. But some semi-public chatter from Disney park officials hinted that changes were coming here, too, and this past weekend they started testing a "centralized" location for FastPass at Animal Kingdom, in the machines formerly used for Its Tough to be a Bug. If that holds, people can get all their tickets in one spot, without needing to run around. One assumes this will lead to tickets "running out" faster in the day.
But thats not the bigger news. Some visitors to Disney parks started reporting recently about surveys that inquired into attitudes toward a "paid FastPass." This has led to other rumors (its sometimes hard to tell if the first rumor spawns the second one, or if the second one corroborates the first, so take all of this with a grain of salt) that Walt Disney World may soon be looking at a FastPass model similar to Universal Studios Florida.
If thats true, the theory goes, they would rip out the FastPass machines in the parks. If you are staying at a Disney hotel, you would still get some FastPasses. A new twist is that youd get them ahead of time, and could really plan out your trip (some people love this idea of pre-planning, while some hate it I go back and forth).
Yet more twists: the amount of FP tickets you get per day is dependent on how long your vacation is. If youre only staying a few days at a Disney resort, then youd only earn a couple FP tickets per day. If your vacation is longer, youd get more per day. This would function to reward those who take longer vacations with Disney (you can see why theyd want to encourage that!)
People staying at hotels off Disney property would not get any. Locals who live close enough to need no hotels would also get none. The rumor is silent about annual passholders, but one assumes they would also get none, unless they are in hotels. It would be a nice gesture if non-hotel passholders could get a single FP per day, though otherwise, they risk annoying a very core audience. Ditto for the DVC crowd, which is populous, has big pockets, and has already spent a ton of money at Disney and doesnt want to get shafted now.
My reaction is guarded. On the one hand, Im overjoyed if they really do rip out the FP machines. I liked the world of spontaneity before, and this would return "on the spot" decision-making to the parks. Well, not for those with "planned" FP tickets, I guess. But on the other hand, Im worried that the actual rollout might miss a chance to alter the way FP ruins lines.
Let me put it another way: much depends on the execution. If they simply take the number of FP tickets issued in a day (for the sake of argument, lets say 200,000 issued in the Magic Kingdom on a busy day, a number I get from guessing that 50,000 people each get four FP on average) and then distribute those to the people staying the hotels, then I will feel like Ive been taken advantage of greatly. Why? Because keeping the number of FP tickets steady would mean that the Standby lines would stay just as long as they are today: 80 minutes for Peter Pan or Soarin, 60 minutes for Splash Mountain or Rock n Roller coaster.
This is a golden opportunity for them to change the entire equation. What if they dole out the FP tickets as perks to their hotel guests, but reduced the net number of tickets in the system? What if you only had 100,000 FP tickets sloshing around on a given day at the MK? Im certain that would mean Standby lines would move faster. By definition, there are half as many people returning with tickets, so the people in the Standby lines could be allowed to proceed twice as often. Wouldnt that make it a forty minute wait for Soarin and a 30 minute wait for Splash Mountain? Those are reasonable numbers and within the bounds of sanity. Best of all, it would happen in a system where those who paid Disneys higher hotel prices got a benefit out of it (a few FPs, at least) but it didnt happen in a way that made everyone elses vacation utterly miserable.
Much depends on the execution: Can Disney really limit it to 100,000 FP tickets at the MK on a single day? Is the Universal Studios model even applicable at Disney, when Uni has 2,400 rooms and Disney 30,000?
Lets try some back-of-the-envelope math, with the usual caveat that Im freely inventing some numbers here that could be off (in fact, numbers are rounded for convenience):
# Rooms at Disney hotels: 30,000
# Average people per room: 3.3
# Total people at Disney hotels: 100,000
# Disney parks: 4
# Disney-hotel-guests at each Disney park: 100,000 divided by four parks = 25,000
If you gave three FP tickets to 25,000 people in the Magic Kingdom, you have given out only 75,000. Thats well under the 100,000 I was hoping for.
Assuming these numbers are even in the ballpark of accuracy, much depends on how generous they are with tickets. If the person on a short stay only gets 1-2 tickets, while the person on the weeklong stay gets 3 tickets per day, and the person on a 8+ day vacation gets 4-5 tickets per day, wed easily still make the numbers Im hoping for. But if they get overly generous and issue 5-6 tickets to everyone, with 8-9 tickets given out to the long-vacation folks, then there will be too many tickets sloshing around the system, and Standby lines will stay long and intolerable.
I hope they keep the ticket count down. Everyone would win! Well, the off-site hotels lose, as do Universal and SeaWorld, since a new trick like only giving FP tickets to Disney hotel visitors will do even more to keep people staying at Disney.
Its a natural outgrowth of the "Destination Disney" program, which is an umbrella concept for "getting people to come to, stay at, and spend all their money at Disney." The Magical Express shuttle service from the airport encourages people to not rent a car, the Magic Your Way ticket pricing encourages people to spend every last day at Disney since its so darn cheap to add just one more day, Extra Magic Hours encourages visitors only to stay at Disney hotels, and the Dining Plan options encourage people to spend the equivalent of one counter-service and one table-service meal *every* day rather than just once in a while. Disneys added variations of late, such as Free Dining or Free Days on the hotel rooms, which have contributed to the parks doing extremely well during this recession. There has been no lack of lines at Walt Disney World, because theyve played their cards right.
Just to keep things interesting, there is additional chatter that the FastPass changes, whatever they turn out to be, might make heavy use of RFID, a kind of low-cost GPS system, possibly embedded right into the admission media. The parks would know where you are, and could issue coupons, special offers, and FastPasses based on your location. This is heady stuff, and the possibilities (as well as the privacy concerns) could be enormous.
Once again, this is based on a rumor or two and may turn out to be so much smoke, so we all need to be cautious about jumping the gun here. It might even be a trial balloon floated by Disney to gauge the probable customer reaction. The rumor says nothing about Disneyland, but one assumes the different clientele base there would argue for a different approach.
Fingers crossed. If this is done right, it will surely mean sanity and joy (and fairness!) returned to the WDW rides. That would be great news for everyone.
Its no secret that Disney has been looking at different models for FastPass. This has been true since 1999, when the system was first installed. Disney wasnt the earliest theme park operator to offer a ride-reservation system (Cedar Fair had them before Disney), but Disney hoped to iron out the kinks and really implement the system on a wide scale. The idea from the beginning was to get customers out of line and into the stores and restaurants spending money. Why else would Disney spend extra money to staff those FP positions?
Ive argued since 1999 that this was an unrealistic hope. Most people snag a FastPass, sure, but they use it be in line for Space Mountain "virtually" while they also stand in line for Big Thunder "physically." Then there are those visitors who dont know to use it, or who think that using it is just an option (the reality is, you are getting ripped off big-time for total rides in a day if you think you can just skip FP and use Standby lines, but these casual visitors dont know that). Worst of all, the gigantic volume of FP holders meant that Standby lines often dont move very fast, and the overall wait time jumped compared to previous years.
Universal, which rolled out a similar system called Express Pass, decided that the return on investment wasnt high enough, and dramatically altered their system. They ripped out the machines and declared that anyone staying at their Universal hotels would receive a daylong Express Pass (ride as often as you like), or you could pay a surcharge (usually $30) to get a one-day Express Pass that is good for one visit to each ride. In this fashion, Universal monetized the front of line passes, and otherwise gained by increasing occupancy rates at their hotels. They only have 2,400 hotel rooms, which is not a lot, so the impact on the Standby lines has been negligible. Wait times at Universal parks are now within the bounds of normalcy, which was not the case when Express Pass was available to everyone. Ive long hoped that Disney would do something similar.
The time may be coming. First, Disney is testing variations on the FP enterprise at Disneyland Paris, where they are selling Magic Passes (like the Universal pass to non-hotel-guests) for 80 Euros (about $113) per day (it was originally 100 Euros). Over in Hong Kong Disneyland, Star Pass (a kind of FastPass book) costs only 120 Hong Kong Dollars (about $15 in U.S. currency), which is cheaper presumably because there are far fewer E-ticket rides (and there are seldom long lines in HKDL).
Normally, that alone would be cause for speculation. But some semi-public chatter from Disney park officials hinted that changes were coming here, too, and this past weekend they started testing a "centralized" location for FastPass at Animal Kingdom, in the machines formerly used for Its Tough to be a Bug. If that holds, people can get all their tickets in one spot, without needing to run around. One assumes this will lead to tickets "running out" faster in the day.
But thats not the bigger news. Some visitors to Disney parks started reporting recently about surveys that inquired into attitudes toward a "paid FastPass." This has led to other rumors (its sometimes hard to tell if the first rumor spawns the second one, or if the second one corroborates the first, so take all of this with a grain of salt) that Walt Disney World may soon be looking at a FastPass model similar to Universal Studios Florida.
If thats true, the theory goes, they would rip out the FastPass machines in the parks. If you are staying at a Disney hotel, you would still get some FastPasses. A new twist is that youd get them ahead of time, and could really plan out your trip (some people love this idea of pre-planning, while some hate it I go back and forth).
Yet more twists: the amount of FP tickets you get per day is dependent on how long your vacation is. If youre only staying a few days at a Disney resort, then youd only earn a couple FP tickets per day. If your vacation is longer, youd get more per day. This would function to reward those who take longer vacations with Disney (you can see why theyd want to encourage that!)
People staying at hotels off Disney property would not get any. Locals who live close enough to need no hotels would also get none. The rumor is silent about annual passholders, but one assumes they would also get none, unless they are in hotels. It would be a nice gesture if non-hotel passholders could get a single FP per day, though otherwise, they risk annoying a very core audience. Ditto for the DVC crowd, which is populous, has big pockets, and has already spent a ton of money at Disney and doesnt want to get shafted now.
My reaction is guarded. On the one hand, Im overjoyed if they really do rip out the FP machines. I liked the world of spontaneity before, and this would return "on the spot" decision-making to the parks. Well, not for those with "planned" FP tickets, I guess. But on the other hand, Im worried that the actual rollout might miss a chance to alter the way FP ruins lines.
Let me put it another way: much depends on the execution. If they simply take the number of FP tickets issued in a day (for the sake of argument, lets say 200,000 issued in the Magic Kingdom on a busy day, a number I get from guessing that 50,000 people each get four FP on average) and then distribute those to the people staying the hotels, then I will feel like Ive been taken advantage of greatly. Why? Because keeping the number of FP tickets steady would mean that the Standby lines would stay just as long as they are today: 80 minutes for Peter Pan or Soarin, 60 minutes for Splash Mountain or Rock n Roller coaster.
This is a golden opportunity for them to change the entire equation. What if they dole out the FP tickets as perks to their hotel guests, but reduced the net number of tickets in the system? What if you only had 100,000 FP tickets sloshing around on a given day at the MK? Im certain that would mean Standby lines would move faster. By definition, there are half as many people returning with tickets, so the people in the Standby lines could be allowed to proceed twice as often. Wouldnt that make it a forty minute wait for Soarin and a 30 minute wait for Splash Mountain? Those are reasonable numbers and within the bounds of sanity. Best of all, it would happen in a system where those who paid Disneys higher hotel prices got a benefit out of it (a few FPs, at least) but it didnt happen in a way that made everyone elses vacation utterly miserable.
Much depends on the execution: Can Disney really limit it to 100,000 FP tickets at the MK on a single day? Is the Universal Studios model even applicable at Disney, when Uni has 2,400 rooms and Disney 30,000?
Lets try some back-of-the-envelope math, with the usual caveat that Im freely inventing some numbers here that could be off (in fact, numbers are rounded for convenience):
# Rooms at Disney hotels: 30,000
# Average people per room: 3.3
# Total people at Disney hotels: 100,000
# Disney parks: 4
# Disney-hotel-guests at each Disney park: 100,000 divided by four parks = 25,000
If you gave three FP tickets to 25,000 people in the Magic Kingdom, you have given out only 75,000. Thats well under the 100,000 I was hoping for.
Assuming these numbers are even in the ballpark of accuracy, much depends on how generous they are with tickets. If the person on a short stay only gets 1-2 tickets, while the person on the weeklong stay gets 3 tickets per day, and the person on a 8+ day vacation gets 4-5 tickets per day, wed easily still make the numbers Im hoping for. But if they get overly generous and issue 5-6 tickets to everyone, with 8-9 tickets given out to the long-vacation folks, then there will be too many tickets sloshing around the system, and Standby lines will stay long and intolerable.
I hope they keep the ticket count down. Everyone would win! Well, the off-site hotels lose, as do Universal and SeaWorld, since a new trick like only giving FP tickets to Disney hotel visitors will do even more to keep people staying at Disney.
Its a natural outgrowth of the "Destination Disney" program, which is an umbrella concept for "getting people to come to, stay at, and spend all their money at Disney." The Magical Express shuttle service from the airport encourages people to not rent a car, the Magic Your Way ticket pricing encourages people to spend every last day at Disney since its so darn cheap to add just one more day, Extra Magic Hours encourages visitors only to stay at Disney hotels, and the Dining Plan options encourage people to spend the equivalent of one counter-service and one table-service meal *every* day rather than just once in a while. Disneys added variations of late, such as Free Dining or Free Days on the hotel rooms, which have contributed to the parks doing extremely well during this recession. There has been no lack of lines at Walt Disney World, because theyve played their cards right.
Just to keep things interesting, there is additional chatter that the FastPass changes, whatever they turn out to be, might make heavy use of RFID, a kind of low-cost GPS system, possibly embedded right into the admission media. The parks would know where you are, and could issue coupons, special offers, and FastPasses based on your location. This is heady stuff, and the possibilities (as well as the privacy concerns) could be enormous.
Once again, this is based on a rumor or two and may turn out to be so much smoke, so we all need to be cautious about jumping the gun here. It might even be a trial balloon floated by Disney to gauge the probable customer reaction. The rumor says nothing about Disneyland, but one assumes the different clientele base there would argue for a different approach.
Fingers crossed. If this is done right, it will surely mean sanity and joy (and fairness!) returned to the WDW rides. That would be great news for everyone.