First of all, I don't like the way it sounds. If they wanted to promote seat belt safety, surely someone on Madison Ave. could have come up with something better. I almost prefer the old jingle with the tune, "buckle up for safety, buckle up". It delivered the message in a non threatening, benevolent way. Now, I feel like, as a taxpayer I am being fleeced again. "Click it or Ticket". "We are going to cost you some big bucks. You will pay and then if we can find a way, at some point to rat you out to your insurance company, you will pay for the next 39 months". Do I need to fund these threats from law enforcement? It's like the ads for not driving while intoxicated. Are they campaigning against a group that is FOR DRUNK DRIVING?? I wear my seat belt. I start the car, put it in gear and simultaneously buckle my seat belt. We ALL buckle up. But there is something about the intrusiveness of the message that makes me want to talk on my cell phone, unbuckled, while throwing my empty bottled water container, (Ct wanted a bottle deposit) out of the window!! I know that wearing seat belts save lives but according to stats from the CDC, more people die of obesity. I think that the police should be standing guard at McDonalds to ticket anyone who supersizes their meals. Is anyone else annoyed with the Big Brother campaign??



